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newsSaturday, July 11, 2026·3 min read

Free Streaming Services Compared

Pluto TV vs The Roku Channel vs Tubi

A couple relaxing together, watching Netflix on a laptop in a cozy bedroom setting.
Photo: Anastasia Shuraeva

Free ad-supported streaming services have become increasingly popular as alternatives to traditional cable subscriptions and paid streaming tiers. A recent survey of over 1,000 cord cutters revealed a clear hierarchy among the top options, with The Roku Channel, Pluto TV, and Tubi emerging as the most popular choices. The survey highlights the importance of device compatibility, content selection, and user interface quality in determining preferences.

What happened

The Roku Channel launched in September 2017 and has since expanded to include dedicated sections for kids and family programming. Pluto TV, founded in 2013, distinguished itself through a linear channel format that mimics the channel-surfing experience of traditional broadcast and cable television. Tubi, which entered the market in April 2014, has maintained a strong focus on on-demand viewing with minimal barriers to entry. The concentration of reader preferences around these three services reflects several market dynamics, including the scale needed to secure diverse content deals and invest in reliable apps and websites. Major technology and media companies behind The Roku Channel, Pluto TV, and Tubi possess the resources to deliver consistent advertising experiences. The survey results also underscore the rapid expansion of free ad-supported streaming television services in recent years, which deliver extensive libraries of movies, television series, and other programming supported entirely by advertisements.

Why it matters

The popularity of free ad-supported streaming services has significant implications for the entertainment market, as they offer viewers an alternative to traditional cable subscriptions and paid streaming tiers. The survey results suggest that device compatibility, content selection, and user interface quality are key factors in determining preferences among cord cutters.

+ Pros
  • Free ad-supported streaming services offer an affordable alternative to traditional cable subscriptions and paid streaming tiers.
  • They provide access to a wide range of content, including movies, television series, and other programming.
  • These services are often available on multiple devices, making it easy to watch content on the go.
Cons
  • Free ad-supported streaming services are supported by advertisements, which can be intrusive and disrupt the viewing experience.
  • The content selection may be limited compared to paid streaming services.
  • Some services may not be available on all devices, which can limit accessibility.

How to think about it

When considering free ad-supported streaming services, it's essential to think about your viewing habits and preferences. Consider the types of content you want to watch, the devices you use to stream, and your tolerance for advertisements. It's also important to evaluate the user interface and overall viewing experience.

FAQ

What are the most popular free ad-supported streaming services?+
The most popular free ad-supported streaming services are The Roku Channel, Pluto TV, and Tubi, according to a recent survey of over 1,000 cord cutters.
What are the key factors in determining preferences among cord cutters?+
Device compatibility, content selection, and user interface quality are key factors in determining preferences among cord cutters, according to the survey results.
Are free ad-supported streaming services available on all devices?+
No, not all free ad-supported streaming services are available on all devices, which can limit accessibility. However, many services are available on multiple devices, including smartphones, tablets, and smart TVs.
Sources
  1. 01What is the Best Free Streaming Service? Pluto TV vs The Roku Channel vs Tubi – We Asked Over 1,000 Cord Cutters
  2. 02What is the Best Free Streaming Service? Pluto TV vs The Roku Channel vs Tubi - We Asked Over 1,000 Cord Cutters | Cord Cutters News
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